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As you start your wedding planning journey and start working on building a cohesive, personalized wedding brand, the very first thing you should do is get a solid feel for your priorities for your wedding celebration (beyond getting married, of course!).

How To Set Priorities

I recommend starting with how you want the overall experience to feel. Ask yourself:

1. What are our must-haves at our wedding for us as a couple?
2. What experience do we want to have? Both for yourself and your guests.
3. What do I want guests to rave about at my wedding? (the vibe, the food, the decor, the personalization, etc.)

These three questions will help guide your decisions on your wedding branding and help figure out the priorities for your day. From your venue to the vendors you choose, as well as the color palette and style you choose overall, it all starts with this step.

How Priorities Can Change Your Wedding

If having a black tie, gala-style event where you party the night away is what you’ve always dreamed of, and you want your guests to have a very interactive, personalized experience, you might opt for a larger venue with over the top florals, high-end rentals, and a lot of texture to keep the gala feel. Then add personalized notes to your stationery and signage, a gifting experience, etc. to make sure your guest feel like they’re part of a luxury event.

Wedding Planning & Design: XO Moreau // Photography: Lucy Struve Photography // Videography: Moonlit Weddings // Florals: Remi + Gold // Venue: The Arlo // Rentals: Loot Rentals // Rentals: Premiere Events // Piano Rental: Capital Music Center // Signage: Owl & Envelope // Draping: Unique Designs & Events // Dance Floor and Staging: Center Stage Floors // Lighting: Austin Event Lighting // Custom Ice Cubes: Full Spectrum Ice Sculptures // Cakes: Sweet Treets Bakery // Entertainment: Dart Collective // Catering & Bar: PeJ Events // Hair & Makeup: Lux Beauty & Bridal // A/V: TSV Sound // Pyro: Big Dog Pyro // Getaway Car: 4 Leaf Limo // Transportation: Limos of Austin

On the other hand, if you want an intimate, cozy evening with your nearest and dearest, you might choose a smaller venue with lodging for your guests, a personal chef experience, and lots of personal touches like handwritten notes, favors personalized to each guest, and a more narrow design scheme with really intentional touches.

Wedding Planning & Design: XO Moreau // Photography: Liesl Claire Photography // Catering: Chef Damon McAfee // Bartender: North Texas Wedding and Event Services // Florist: Remi + Gold // DJ: Infinity Sound Lab // Rentals: Loot Rentals // Paper Goods: Owl & Envelope // Hair & Makeup: Lush Bridal Beauty

Next Step

Once you have those experience goals figured out, then you can set appropriate guest list limits (or not!), a realistic budget, and start defining your overall style, which we’ll talk about in our next blog!