Sep 3

Wedding Branding – What exactly is it?

One of the signature services we offer our couples is full service wedding branding. This can be an unfamiliar term with some of our couples, so I wanted to take a little time to explain what wedding branding is, and why you should consider it for your wedding day!

The main three items on your wedding checklist that a stationer might help with are:

  • Save the Dates
  • Invitations
  • Signage for your Wedding Day

We do so much more, but these are our most requested services!

Why Custom Wedding Branding

While we do offer custom design for each of those items, wedding branding is like a one stop shop to create a truly unique and personal story throughout your wedding stationery. From your save the dates through to your day signage, it will all be cohesive. By booking us for your wedding branding, you can check all three of the above items off of your wedding planning checklist at once. And be assured that your wedding design will flow cohesively from start to end. We also manage the timeline for your stationery for full wedding branding. This means no wondering when to send things out!

Venue: One Eleven East // Event Design: Owl & Envelope and Brides of Austin // Videographer: Huckleberry Wedding Films // Photographer: Elizabeth Denny Photography // Florist: Root and Wilde // Chairs, Tables & Linen Rentals: Marquee Event Rentals // Tabletop Rentals: Table Manners // Paper Goods: Owl & Envelope // Desserts: Bonjour Bridagerio // Wedding Dress: A&BE Bridal Shop // Hair & Makeup: // Photo Booth: Vannagram & Co.

Benefits of Cohesive Wedding Stationery

Why is this important? Outside of obviously you and your guests and the love you share, stationery and signage is one of the best ways to bring a unique, personal touch to your wedding. (Consider: many weddings have pretty venues, florals, etc., and there aren’t many ways to make those truly personal.) Your stationery is a place to include special bits about your relationship. This may include custom art illustrations, sayings you share, and truly bring out your story throughout your engagement and wedding. A cohesive design vision can also help get your guests over the moon excited about your big day. They’ll know what to expect, and get to share all the fun details with you along the way! Lastly, it can help you narrow your design vision without feeling overwhelmed with all of the options along the way.

Photographer: Marni Wishart Photography // Film Lab: Rewind Film Lab // Stylist / Planner: Hawthorne & Poppy Events // Floral Designer: Blumen Floral Co. // Dress: Monique Lhullier from Julian Gold // Rentals: Bee Lavish // Accessories: Nicole Mera // Venue: The Arlo // Cake: Morgan Pearl Cakes // Hair & Make-up Artist: Mackenzi Laine // Hostess: Jenna McElroyThe Editorial Series // Stationery: Owl & Envelope // Models: Anthony and Sydney // Cookies: Olive & Aries // Suit: The Black Tux // Linens: BBJ La Tavola // Napkins: Tono & Co. // Tabletop Rentals: Table Manners // Sponsor & Styling Mats: Madison Popkess

Booking Across Multiple Vendors

When each of these pieces is booked separately (across multiple vendors), it can mean a lot of extra work for you, and you may struggle to keep everything cohesive. If you need to book these items individually, that means 3 separate inquiry forms to fill out, 3 initial consults to schedule, 3 design directions to decide, 3 contract & payment plans to keep up with, etc. It can also be easy to miss out on the stationer you want to work with because they have booked up in advance of when you may have that item as a task on your planning timeline. As you can imagine, that leads to a lot of stress.

Goals of Wedding Branding

Our top 3 goals for our couples working with us are:

  1. Keep the process simple, fun, and stress-free.
  2. Make sure your story is the star of the show design-wise.
  3. Create cohesive, beautiful designs to make your wedding a true work of art.

Because of that, wedding branding really is our creme de la creme package, which lets us work with you on an overall design vision for all of your stationery and signage, keep the process streamlined and simple for you, and dream big when it comes to your overall creative design!

Want to see it in action? Check out one of our favorite weddings below. For this wedding, we designed invitations, save the dates, and then day of signage that all worked together for a beautiful overall design!

Photographer: Brittany Jean Photo // Planning: XO Moreau // Flowers: Remi + Gold // Rentals: Bee LavishPremiere Events & Monarch Rentals // Signage & Calligraphy: Owl & Envelope // Draping: Unique Designs & Events // Cake: Sweet Treets // Catering: Royal Fig // Venue: The Addison Grove // Ceremony Music: Terra Vista Strings // Ceremony Officiant: James Simmons // Hair & Makeup: Lux Beauty & Bridal // Fireworks: Big Dog Pyro // Lighting/GOBO: Altared Weddings // Band: Grooveline Dallas // Photo Booth: Oh Happy Day Booth // Transportation: Nikko’s & 4 Leaf Limo // Video: Moonlit Weddings

Would you like to talk through your wedding and see if wedding branding is right for you? Fill out our inquiry form and get started today by clicking the link below!

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